Freelancers & Mamas, Work When You Can

As a freelancing mama, it’s hard to find time to get everything done. During my first year freelancing, I struggled to find a balance. I was working when I should have been doing other things like cleaning, exercising, relaxing, or spending time with my family. I didn’t get to enjoy my self-made schedule.

I thought that working from home meant I needed to be working every moment that I was at home. This was exhausting because I’m home 95% of the week. I couldn’t possibly work during all of my waking hours. That wouldn’t be fair to my husband, daughter, or myself.

After a year, I got into a better routine and became more comfortable with the idea that I didn’t need to constantly work. I realized work was always going to be there. I wasn’t ever going to reach a point where I completed absolutely everything, emptied the 4-6 inboxes I manage, and wrapped up all of my personal projects and goals.

Instead of worrying about working all the time, I started working when I could.

I used these methods to find a better work/life balance.

Wake up earlier

One way to I was able to get things done without feeling the panic of needing to do other things was by waking up earlier. Sleep is very important and I make sure to get at least 7 hours per night, but I didn’t need to get 9-10 hours every day. Instead, I would wake up before my daughter and get some work done in complete silence.

I found that 1-2 hours of concentrated work, without my daughter, was often more productive than 3-4 hours of work with my daughter around.

I don’t particularly like getting up earlier, but I know that I always have the option especially when my workload is heavy.

Dedicate one evening per week to working

Thursdays are usually my working nights. I go down in my office around 7 pm and stay there until 10 or 11. I don’t do this any other day of the week (unless there’s an urgent request or emergency).

Only doing it one night per week makes it tolerable. If I did this every night, I wouldn’t have any time with my husband. I chose Thursdays because my husband and I stay up later on Fridays and spend time together. Even if I’ve had a frustrating night working, I always go to bed thinking “It’s OK, tomorrow night I’ll relax.”

I also sneak in a little more office time when my husband travels. He travels for work anywhere from 2-10 days per month. When he’s gone, I typically spend the evenings working after I put my daughter to sleep.

Do a little work on the weekends

Most weekend days, I go downstairs and shut myself in my office for two hours. I typically do this as soon as I wake up.

I do my 30 minutes of writing and then tackle client work for 90 minutes. I can get a surprising amount of stuff done in that time because I’m 100% focused on completing tasks. When I come back upstairs at 10:30 or 11 am, I don’t feel like I’ve missed any of the day and my stress levels are decreased because I feel like I’ve accomplished something.

Work in spurts

It will be years before I can work for an uninterrupted eight hours again. I plan on continuing to grow my business and work for myself for the rest of my life. This means that I probably won’t be working eight hour days until my daughter goes into kindergarten in three years. At that point, I hope to have more children that would still be home. With the amount of children I’d like, I estimate 3 – 10 years from now before I would work full-time hours again.

Instead of worrying about how much I’m working, I grab 10 minutes here and there throughout the day. My daughter can entertain herself long enough for me to respond to a few emails or jot down some thoughts for a future project or blog.

My brain has learned to run on spurts. I’ve gotten so much better at getting focused immediately. In college, I would sit at my desk for hours before I began writing a paper. Now, it’s do or die. I use the 10 minutes or I waste it. And I don’t want to waste it.

Take on less

At some point, you may realize that you have too much to do and not enough time to do it. As my daughter has gotten older, I had to become comfortable with taking on less. This has many perks. I’m able to take my daughter to lessons, mom’s groups, playdates or the library in the middle of the day without worrying about not being able to finish my work.

Having a decreased workload means that I only take on high paying, quality work. I’m no longer pitching for things on Upwork or accepting content mill jobs because it’s not worth my time.

It’s hard balancing a business and a family. Much like running a side hustle when you’re a full-time employee, you just have to find the time where you can.

You won’t always work a consistent schedule each week. Some weeks you’ll find more time and other weeks will be so packed with personal obligations that you may feel like you’re getting nothing done.

When you look at your accomplishments, try to take the long view. It doesn’t matter if today was unproductive if the past two weeks have been great. One of the greatest benefits of working for yourself is that you decide when you work – and you work when you can.

work-when-you-can

How Freelancing Can Help Boomerang Millennials

My generation has been called the Boomerang Generation. People from the ages of 22-33 who went to college, graduated, and moved back in with their parents indefinitely.

There are people who enjoy their families so much that they don’t want to leave. There are also cultures that expect children to live at home until they are married. Then there’s another sector of Millennials who are too intimidated, scared, unsure or apathetic to strike out in the world.

The Boomerang generation has a negative connotation of not wanting to leave home and grow up. It’s been suggested that the idea of committing to a full-time job scares this generation. This is where freelancing can help.

Freelancing gives the Boomerang generation the freedom to move around and be a bit unstable while still earning an income and supporting themselves.

If you’re a Boomerang Millennial by choice or circumstance, here’s how freelancing can help you launch from the nest.

Freelancing doesn’t have to be a 9-5 job

If you’re hesitant to commit to a traditional 9-5 job then freelancing is a great alternative. Put together a budget of how much money you need to live on. You may be able to find decent housing and pay all your bills for less than $2000 per month depending on where you live. With some effort, you could make $2000 per month freelancing without working the traditional 40+ hour workweeks.

For example, if you’re a website designer, you could make $2000 per month from 1-2 clients. As a writer, it may take several clients or jobs to make that amount. A virtual assistant could reach that goal with 2-6 virtual assistant clients.

Figure out how much you need to make by using this cost of living calculator then use this rate calculator to figure out how much you should be charging.

Freelancing keeps you location independent

If settling down in one place freaks you out then freelancing could solve that problem too. As a freelancer, you can do your work anywhere. The term digital nomad refers to freelancers/entrepreneurs that have embraced a lifestyle of traveling while working. There are many successful freelancers who are traveling all over the world while freelancing. They support their lifestyle through their work.

Freelancing can get your foot in the door

If you having a hard time finding a traditional job with benefits, freelancing could bring you closer to that goal. You can gain experience doing freelancing work that would boost your resume while you try to find a full-time job. Sometimes freelancing opportunities turn into bigger jobs. Numerous freelancers have been asked to take on full-time roles within the company they are freelancing with.

Freelancing can build your confidence

Freelancing can build your confidence. If you didn’t have much work experience prior to college than freelancing can help build your confidence. You got a degree in something. Besides the skills related to your major, you learned valuable skills like project management, organization, and self-sufficiency. You wouldn’t have graduated from college without being able to get your work done. You are already qualified to freelance in your field. Start with small projects and work your way up. Set a goal of sending out proposals and applying for 2-5 jobs per week.

Freelancing doesn’t have to be forever

Freelancing has a less “sign an agreement and sell your soul” feel than the traditional 9-5 job. Yes, you can quit a full-time job, preferably with at least two weeks notice, but the stigma is greater. Freelancing jobs end for a variety of reasons, often not related to the freelancer at all. The project can have a natural ending point, the department could cut the budget, the company could decide to hire someone full-time, or they could give the responsibilities to someone already on staff. Quitting can be your decision too. You could finish up a project and let your client know that you don’t want any future work. The beauty of freelancing is that it is inherently temporary. As a freelancer, it’s easier to change your mind and pivot course, whether that change is going to a traditional job or continuing on with another client.

Freelancing can keep your life (relatively) the same

If what’s turning you off about the working world is getting up early, wearing business casual clothing, commuting, and spending all your time in a cube farm then freelancing is a great alternative. You can keep whatever hours you want, dress however you like, and work from home or anywhere else you want. Your life could look a lot like college, if you want it to. You’ll have the same freedom as you had when you were going to classes for a portion of the day and spending the rest of the day doing what you wanted.

Freelancing could be just what Boomerang generation needs to get on their own two feet and gain the confidence to participate in the working world.

boomerang

Batching Your Work for Greater Productivity

Is time getting the best of you? Do you want to work less while maintaining your current income? If you’re nodding along, then batching will be your new favorite thing.

One of my favorite productivity hacks is batching. Batching is the process of grouping similar work together and completing it in one sitting. Batching your tasks can free up your time and mental energy.

As a freelancer, here’s how to realize the benefits of batching!

Find your batchable tasks

Think about the types of tasks you do. Which tasks do you need to do frequently? Which tasks are similar in nature? Your batchable tasks can be for the same client or for multiple clients.

If you can’t think of any tasks that you could batch off the top of your head, ask yourself these questions:

  1. Do you use the same program/application/software for several clients?
  2. Do you write content for multiple clients?
  3. Do you invoice clients at the end/beginning of each month?

How to batch

  • Gather all similar tasks
  • Figure out what you should work on first
  • Complete all like tasks before moving on to another category of tasks

For example, if you write copy you could batch it in the following ways:

  • Complete all first drafts before making any edits or doing read-throughs
  • Write all call-to-action prompts in one sitting

Benefits of batching

1) Your brain loves batching

  • Batching forces you to single-task

Our brains aren’t very good at multitasking, but we’ve tried to force it on them for a long time. Your brain will thank you if you can stay on one task for a few hours. It may get a bit boring, but you’ll get faster at doing the task and stay more productive.

  • Batching reduces stress and anxiety

Every time you open a new browser window and follow a new whim, you get a tiny dose of dopamine. It may feel awesome at the time, but doing it throughout the day can cause you to feel flustered, disorganized and overwhelmed. Staying on one task gives your brain space to relax.

  • Batching helps you enter the flow state

If you keep doing one thing eventually you’ll reach the elusive flow state where your work seems easy and effortless and you’re completing things more quickly than you normally do. This is especially true for writing or any other creative pursuit.

2) Batching saves time

Even though it seems like the seconds it takes to open a browser window, login to a program, refresh your email or check your Facebook feed don’t add up – they sure do! A minute here or there ends up being hours of unproductive time at the end of the week.

Doing your work in batches saves time logistically as well as mentally. You don’t have to get focused and refocused on the same task several times. You complete them and move on to something new.

3) Batching increases energy

Jumping in and out of work wastes your energy. It can take an average of up to 25 minutes to refocus on a task once you’ve been interrupted. In an office setting, you don’t have much control over other people interrupting you, but in any setting you have control over interrupting yourself with distractions.

Batching your work and staying focused will give you a jolt of energy and pride once you finish a group of tasks.

Batching for increased productivity

Some things we do on a daily basis are complete time wasters. The greatest one of all is email. Batching the tasks that tend to waste time is a great way to increase your overall productivity.

Batching suggestions

  • Answering all emails at set times per day

Three times per day, set your timer for 30 minutes, get in your inbox and clear it out. Answer all emails, delete all junk, forward, and delegate. Once you’re done, do another task. Don’t check your email again until the next designated time. If you use less than 30 minutes on this task, great! Move on to your next task or take a break with your remaining time.

  • Writing all blog posts in one sitting

Once you’ve figured out a blog posting schedule, hunker down and write all of that week or month’s blog posts in one sitting. Even though the topics will differ, the process will be the same. Doing this without interruption could help you get ahead in your content planning.

My habit of writing for 30 minutes per day has helped me plan out and write content through August 2017.

  • Doing all the work you have in one program

Whenever you go to a website or login to a program, take a moment to list all the tasks you need to do in that website or program. Then do them all in one sitting. This saves the time of opening the program, logging in and getting set up and it also keeps you in a state of flow. For example, if you need to edit images in Photoshop for several clients, stay in the program and edit all items before moving on to another task.

  • Scheduling/posting/moderating social media

If you are moderating several Facebook groups, set up a schedule for responding. Go into each group, answer questions and comments then stay out until your next designated check-in time. And, turn off notifications! You don’t need to be interrupted by someone asking what time a store opens while you’re doing a batch of unrelated work.

Keep in mind: batching goes beyond a single client’s tasks.

When batching you want to think about the big picture. What else could you be doing in the same vein for someone else? Once you get used to batching and realize the benefits, you won’t want to work any other way.

batching

Should Freelancers Trade Services?

As a new freelancer, it can be hard to find clients. While you can spend time working on your own brand, you also need to gain experience working with clients. However, I don’t think you should ever work for free. If you can’t get paying work or you have some extra time on your hands, you could consider trading services.

How does trading services work?

Trading services is where two business people exchange beneficial services instead of cash.

First, think about what you value. Even while trading services, you don’t want to work for something that has no value to you. Perhaps you’d like to do social media work for a local gym in exchange for a free membership. Maybe a free membership wouldn’t be worth it to someone else.

Who should you approach to trade services?

Online business owners and solopreneurs

Small businesses owners and solopreneurs are usually handling a lot of the administrative and marketing aspects of their business on their own. Sometimes they try their hand at making a website or just set up a Facebook page and have no web presence. Depending on your skillset, you could offer the following trades:

  • As a website designer, you may want to approach a copywriter to help you with your site. In exchange, you could spruce up their site’s layout
  • As a social media manager, you may want to offer your services to a photographer in exchange for images you can us
  • As a graphic designer, you may want to offer a new logo to a copywriter in exchange for a rewrite of some website pages.
  • As a virtual assistant, you can offer to send invoices for a marketing company in exchange for social media postings about your business a few times per week.

 

Local businesses

Some local businesses could use help, but may not have the means to pay for your services. You could offer your services in exchange for theirs.

  • You could offer your services for a monthly membership fee (like a gym or club).
  • You could offer your services in exchange for goods or food.
  • You could offer your services in exchange for displaying your business cards or an advertisement for your business.

Special events, conferences, summits

You could offer to do work in exchange for a seat at the conference, event or summit. There are many great online conferences and summits that you could have access to if you helped out with marketing, design, or administrative tasks.

How to get started

  1. Make a list of the skills you’d be willing to trade
  2. Figure out who or what would be worth your trade
  3. Create an email pitch to send to potential swappers

Sample email:

Hi Person,

I’m a content creator/website designer/virtual assistant. I wanted to see if you’d be interested in trading services? I was thinking something like X for X. Does that sound fair to you?

I’d love to hear your thoughts.

Thanks,

You’ll never know what business connections you can make through reaching out and offering a trade. Trading services will add to your portfolio of work and could also lead to more paying gigs in the future. If you need more work, trading services is another way to get your name out there.

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How I Write a Blog Post

The hardest part of writing is often just getting started. One of my favorite pieces of writing advice is “BICHOK” – butt in chair, hands on keyboard. Often the magic happens when we show up.

My writing process rarely varies.

I always start with a blank Google Document.

I title the document and change the font to Headline 1 size. I may end up tweaking the title after I finish the post, but most of the time I know what I want to write about and my title explains it fairly well on the first try.

Next, I write a bullet point outline about what I’m going to discuss in the blog post.

  • First point
  • Second point
  • Third point
  • 1-2 sentence conclusion

As we all learned in school, essays should have a beginning, a middle, and an end. Blog posts are similar, but they are open to your personal style choices. Some people’s posts are a stream of consciousness while others are more like newspaper articles. It’s up to you to choose your style of writing.

After I have the bullet point list, I may skip around in the document and write sections that are coming easily first.

I also like to include 1-2 links to other blog entries and websites. This doesn’t always happen, but it’s my rule of thumb. When I think of something that I want to cite I write (LINK) next to the text to remind myself to go through and find the links during the editing process.

I work on a blog post when during my 30 minutes of concentrated writing time each morning. If I don’t have anything to add in one post, I’ll move on to another. I have between 20-30 drafts going at all times so there’s always something to do.

I complete some posts in 10 minutes and others take hours. It depends on my familiarity with the topic and how easily writing is coming to me that day. Sometimes I’m pulling the words out of myself and other times they are flowing freely.

Concentration

I write with Brain.fm playing in the background. I truly believe that it helps focus my brain. I also use YouTube to find classical music. Here’s a nice 3 hour compilation of classical music.

Proofreading and editing

After the first draft is complete, I read through the post out loud to look for any errors or sentences that should be reworked. Often, reading out loud helps to find awkward phrasing or incorrect grammar. I run a free spelling and grammar checker called Grammarly on my posts to catch anything I’ve missed.

I typically spend another 20-30 minutes proofreading and editing the post to get to draft two. Once the second draft is complete, I leave the document alone for a few days.

Final read through

I do a final read through a few days after editing draft 2. After I read through, I go through my after blog writing process.

Celebration

After I finish a blog post and after all of my 30 minute writing sessions, I have a small celebration.

As an adult, even while working in an office, you don’t get praise very often. My husband is very supportive and always tells me he’s proud of me. When I’m alone in my kitchen and just finished some writing, it helps to get up and say “Go Erin!” or some other exclamation out loud. Having a toddler is a benefit because she’s always ready for an impromptu dance party. If I’ve had a particularly difficult writing session, I turn on one of my favorite songs and rock out for a few minutes.

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Creating a Productive Morning Routine

A productive morning routine can be the difference between a great day or a terrible one. The elements of a productive morning routine differ for each person, but there’s some overlap for everyone. Here are some simple activities you can consider adding to your morning routine:

1) Stretching

Stretching has many benefits for our bodies. It helps blood flow and keeps us limber. After sleeping for 7-9 hours (the importance of enough sleep cannot be overstated), our bodies are stiff and need to ease into the day. Start off with a simple 2-3 minute stretching routine as soon as you get out of bed. Here’s a good tutorial for morning stretches.

2) Drink a large glass of water

Not only is your body stiff after sleep, but it’s also parched. Although it’s tempting to do so, don’t immediately grab coffee when you wake up. Pour a 8-10 oz. glass of water and drink it first. If you don’t like drinking plain water, add lemon or cucumber slices. I have a bottle of lemon juice to add when I don’t have fresh lemons (which is often).

3) Do something meaningful to you

Before you get caught up in the rush of the day, try to do something meaningful to you. This could be reading, writing, working on a craft or project, cleaning something, or whatever makes you happy. I spend 30 minutes each morning writing. It doesn’t really matter what writing I choose to work on, it’s the routine of doing 30 minutes of writing before starting my client work. If you can take 30 minutes for yourself at the beginning of the day, your activity is much more likely to happen. If you wait until later in the day, you probably won’t end up having time.

4) Meditate

Meditation is simple, but it is not easy. You can do it without any props. You simply sit down, close your eyes, and focus on your breath. When thoughts enter your mind, you acknowledge them and let them go. You can picture your thoughts as clouds in the sky, blowing by.

If you want a little more out of your meditation, you can download one of the many meditation apps or programs and do guided meditation. This is where someone walks you through the meditation. I love the Stop, Breathe and Think app. Headspace is also good.

5) Pray

If you pray, morning is a great time to get your prayers in. Say a quick prayer of thanks, ask for what you need for the day, or send some prayers to someone in need.

6) Journal

Write down your thoughts for a few minutes each morning. I write down the events that happened the day before. It helps me remember what I did and focuses my attention on the day at hand.

7) Gratitude list

Make a list of 10 things you are grateful for each morning. Expressing gratitude has huge benefits for your mental health. Every day my list has the same things in the #1 and #2 spots – my husband and my daughter. After that, I try to think of specific things I’m grateful for. Sometimes they are things like the ability to see and other times they are things like flavored coffee. The items don’t have to be meaningful or deep, they just need to be something you feel truly grateful for. Reflect on each item for a moment and you’ll have a better outlook on your day.

8) Write a to-do list

Think about what you want to accomplish today. These items could be a mix of personal and business. No matter who you are, you have a list of things you’d like to get done each day. Keep your list in a place where it’s accessible all day. Make a point to check in with your list around 12 pm and 5 pm to see what you’ve accomplished and what you have left to do.

9) Exercise

Some people like to exercise in the morning while others do not. It’s important for freelancers to get some sort of exercise since the job can be very sedentary. If nothing else, try to do the 7-minute workout each day.

A productive morning routine can give your day structure which is important for remote workers, freelancers, stay at home moms, and anyone else who is home the majority of the day. You’ll end up feeling less stressed and frazzled when you’re following a simple routine each morning.

Special note for mamas: You may not think you have time to create a morning routine. In order to do so, you’ll have to find ways to work it into your schedule. Perhaps you can wake up 30 minutes earlier than your children. If that won’t work because you’re getting your children ready and off to school, then as soon as you come home you could take 30 minutes for a mid-morning or early afternoon routine. The benefits will be the same and it’s important to take time for you each day.

 

morning-routine

Cold Emailing in 5 Easy Steps

Customer acquisition is a huge part of the sales process. You have to pitch to get new clients and you need new clients for your freelancing business to grow and succeed.

Although you may receive referrals through people you already know or groups you interact with, at some point you will need to find new clients. You want to reach people that would otherwise not hear about you. One way to do this is cold emailing.

Cold calling or cold emailing is a technique where you reach out to a person or business without an introduction or previous meeting.

Here are the five steps for cold emailing:

1) Get a contact list

Buy, find, or create a list of contacts that would be interested in your services. This list may be people in your niche, local businesses, or agencies. It may even be competitors! People doing the same thing as you may have overflow clients that they can pass along if you develop a relationship with them.

I created a cold email campaign for my newsletter writing service. I made a spreadsheet of all of the local Rockford, IL nonprofits and charities by googling “charitable organizations”, “not for profits” and “nonprofits”. I made a list of the contact person in each organization if their information was available on the website. If there was no contact person listed, I used the generic “info@organiation” email address.

2) Write your email template

You’ll want to change the template for each client, but some parts will remain the same. The introduction should not change much from potential client to client.

Your email template should include the following:

  • A short introduction about who you are (2-3 sentences maximum)
  • Why you’re emailing
  • A proposal for how you can help them
  • Why they need the help (using statistics)
  • A call to action **Call to action is a marketing term that describes wording that motivates the person to respond.

You’ll want to be very specific with how you can help them. If you’re a designer, talk about what exactly you’d do. If you’re a copywriter, tell them which sections of their website you would rework or that you noticed the key players in the organization don’t have biographies. You’ll want to customize your email to what they need. A general email offering a range of services will be too overwhelming and salesy for most people. People are busy and they want you to get to the point as quickly as possible.

3) Send to your contact list

Send to each person on your contact list. Be sure to use the person’s first name if possible. Otherwise, start the email with Hello or Hi.

4) Keep track of responses

I kept track of responses in a spreadsheet. Some organizations said no outright while others asked for a follow-up with my service fees.

Keeping a spreading of the status of your campaign will keep your organized so you know which organizations you already reached out to and when to send a follow-up.

5) Send a follow-up two weeks later

Two weeks after you initially email, send a follow-up restating your request and asking if the person had a chance to look over your email.

You’ll want this email to be very short. An example is below:

Subject line: [Service name, e.g. Copywriting] proposal

Hi Person,

I emailed you a few weeks ago about helping out with copywriting for your website. Did you get a chance to look over my proposal? Let me know if you have any questions or if you’d like to set up a call.

Best,
Name

Consider visiting in-person. Although this is somewhat out of my comfort zone, I know it can be helpful to go into a small business and meet the owner and explain your services. For this step, you will want to have professional business cards on-hand.

Don’t feel discouraged if you don’t hear back from many of the people you’ve cold emailed. Cold emailing has a success rate of ~20%. However, it is one of the least stressful and time-consuming client acquisition strategies. Once you’ve invested the initial time it takes to gather email addresses, and write the basic template, tweaking it and sending the emails is a quick process.

Bonus – Cold Email Template

Here’s an example of a cold email that I’ve sent out to local organizations that are not currently publishing a newsletter. Thus far I’ve had a 25% success rate in getting new customers (I must note, my sample size is very small).

Subject line: Email newsletter for Org Name

Hi

Nice to meet you! I’m a local marketing specialist who wanted to reach out and offer my services to your organization. As I browsed your website, I noticed that [Organization name] is not currently sending out an email newsletter.

I think you would see some real benefits from a focused communications strategy. I have worked in social media marketing, strategy, and content creation for several years and started my own business in 2015. I’ve designed and written email newsletters for several clients. You can see some of my work on [client’s] newsletter (link) and on [other client’s] newsletter (link). I’m a lifelong resident of the community and I have a special interest in charity and social work. You can find out more about me on my website (link).

Email newsletters are so important for keeping the lines of communication open with your supporters and volunteers. In a recent Nielsen Norman survey when asked to opt-in to receive updates from a company only 10% elected to do so through Facebook and 90% chose email newsletters. Newsletters can be weekly or monthly depending on your goals.

If you’re interested in hearing more, I’d love to chat with you.

Thank you for your time,

Name
Phone number
Email address
Website

cold-emailing

 

Mama’s Favorites: This Week’s Best Content (Week of 10/24/16)

This is a weekly collection of content that I found valuable, interesting, entertaining – or all three! Topics mostly center on freelancing, marketing, and parenting with occasional wild cards thrown in. If you like what I’m sharing, follow me on Twitter for more content suggestions.

Freelancing

If you like hearing other freelancer’s stories, check out Jess Creative’s Journeys in Business video series. The first episode is with wedding planner, Ashley Stork.

CloudPeeps has the top 10 trends of freelancing in 2017. Highlights include the digital toolbox continuing to expand and freelancers getting more representation.

Bianca Bass shares 15 money lessons everyone needs to know. This advice is particularly useful for freelancers. I agree 100% with her stance on never working for free.

Marketing

David Kadavy shares what you need to know before starting a course. A lot of his suggestions are about the things that you don’t need before you launch.

Mallie Rydzik shares a cute post on the scariest thing about being a working creative. Most creatives fear losing clients and money.

Being authentic is a current trend in marketing. Camilla Peffer discusses when too much information can be bad for your brand.

Parenting

Interesting musing on how a woman had no sympathy for mothers at her workplace until she became one. Once you become a mother you see that no mother has it easy, whether she stays home, works at home or works outside the home.

Megan Nash’s story about her special needs son being turned down by a modeling agency is making headlines. She’s hoping to get Asher into a national campaign to promote acceptance and inclusion.

mamas-favorites-oct

Mama’s Favorites: This Week’s Best Content (Week of 10/17/16)

This is a weekly collection of content that I found valuable, interesting, entertaining – or all three! Topics mostly center on freelancing, marketing, and parenting with occasional wild cards thrown in. If you like what I’m sharing, follow me on Twitter for more content suggestions.

Freelancing

These illustrations of people who want you to work for free are hilarious. The quotes were taken from real people seeking free work from artists.

Alex Honeysett has some great advice on how to pitch a guest post. Researching the place you’re pitching and catering your proposal to their specifications are two of the suggestions that I fully support.

Stephane Kasriel takes the information from the recent Freelancing in America survey and proposes the three things that freelancers need from the next administration. He suggests that the government study freelancers before proposing any new legislation that affects them.

Marketing

Brittany Berger put together an awesome comprehensive guide to time management systems. If you need to get organized, check out this post!

Alex Mathers discusses how creatives are using social media to gain clients. I’ve found that Facebook groups are a great place to get leads.

Daniel Newman forecasts marketing trends for 2017. Trends include more and better quality video and personalized everything.

Parenting

If you’re looking for a gift for the one-year old in your life, check out this list. Norah got the Beatbo robot for Christmas last year and she’s still obsessed with it.

This article talks about which children are most affected by parenting style. According to Drake Baer, children who have “negative emotionality — the precursor to neuroticism” are the most susceptible to being really hurt by angry and neglectful parenting.

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4 Major Takeaways from the 2016 Freelancing in America Survey

Upwork and Freelancers Union recently released the results of their 2016 Freelancing in America survey. This was the third year they’ve interviewed 6,000 workers about the state of freelancing.

Here are the four major takeaways from this year’s survey:

1) Freelancing is growing fast

This year, 55 million workers identified as freelancers. Freelancers make up 35% of the working population! The number of freelancers increased by 2 million in the last 2 years. At this rate, we can expect around 60 million freelancers by the end of the decade.

Where are they finding clients?

Half of the freelancers polled find jobs online with 50% finding clients within three days of searching. Two-thirds say that the portion of work they found online increased from last year. Most freelancers agreed that having a diverse portfolio of clients was better than having one large client.

2) Freelancers are making good money

This year freelancing contributed an estimated $1 trillion dollars to the economy!

This number was boosted by an uptick in client work. In fact, half of the freelancers polled saw increased demand for their services in the past year. These freelancers also expect their income to increase from 2015.

Incomes are increasing because freelancers are starting to charge what they’re worth. Nearly half of the freelancers raised their rates in the past year and more than half plan to raise them next year.

Are full-time workers doing better income-wise?

Not really. The majority of freelancers who left a full-time job reported they were making more than their previous salary within a year.

3) Freelancing is more attractive than a traditional job

This year, 63% of freelancers say they started by choice instead of necessity, up from 54% in 2014. Freelancing is moving away from being something that you do between jobs and becoming something that you choose as a career.

A majority of people, 79%, said that freelancing was more enjoyable than their previous jobs. The reasons cited were greater flexibility and freedom. Full-time freelancers report feeling engaged, respected, accomplished, empowered and free.

Freelancers didn’t have to put in as much time as full-time workers to feel those benefits; most freelancers only worked 36 hours per week and reported that they had enough client work.

Half of freelancers polled said there was no amount of money that would make them go back to a traditional job.

4) Freelancing is becoming more widely accepted

63% of respondents felt that the attitude around freelancing as a career was becoming more positive and 84% of freelancers think the best days are ahead.

What does all this mean for the future of freelancing?

A continued shift in the perception of freelancing is a great thing for freelancers! The more mainstream freelancing becomes the more companies and entrepreneurs will be willing to work with freelancers. In addition, the more rights freelancers can hope to be granted in future legislation.

Freelancing is experiencing a golden age. The conditions are perfect to succeed on your own terms as a freelancer.

If you’re interested in getting started, check out my post on what you need to know about making the leap into freelancing.

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